Typography
Every word and letter in an interface matters. Good writing is good design. It needs to be perfectly legible to convey the core value.
Last updated
Every word and letter in an interface matters. Good writing is good design. It needs to be perfectly legible to convey the core value.
Last updated
Zoomcar uses IBM Plex Sans (Google Font).
Shorter lines are more comfortable to read than longer lines. As line length increases, your eye has to travel farther from the end of one line to the beginning of the next, making it harder to track your progress vertically. Aim for an average line length of 45–90 characters for Desktop and 30–40 characters for Mobile, including spaces. You can check line length using word count.
By default, longer-form content should be left-aligned to improve readability. Justifying text especially on the web means spreading out the words on the line to span the whole column. The result is big gaps between the words. Sometimes these gaps line up and form what’s called “rivers” within the text block. The point of text is to be read, so don’t sacrifice that just to have some crisp lines along the edges.
Type color should be carefully considered, with legibility and accessibility as paramount concerns. Keep type color neutral in running text. Use Evergreen 06 for primary actions.
