# Voice Voice helps you understand the personality of the person. For example, Michael Scott says "Hug it out, bitch!" We understand that he is caring and wants to forgive Dwight but secretly he was also a little angry with him. There are many other examples like that. {% embed url="" %} The choice of words always makes an impression in front of others. The kind of impression you want to keep in front of the users sets the voice of a brand along with the personality the brand has. ### Zoom Voice When we connect with our user on multiple mediums like product, customer support or 1-1 interaction, we prioritise our voice to be **useful** for them, and also * Understandable * Concise * Sensitive * Humorous * Optimistic * Exciting ### Things to remember * To be concise; do not give up on the meaning * To be empathetic; do not become over-expressive * To be friendly; do not cross the boundaries * To be transparent; do not become insensitive --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://zoomuxd.gitbook.io/drift/voice-and-tone/voice.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.