A brand needs to communicate with the users to help them use the product in a more efficient way and solve their problem without hassle. Communication takes the right message about the product from the team to the user and if it is not done properly it affects the operation, experience and most importantly solution of the problem. Many users might face difficulties like:
Now a days the products are more human centric and try to be more humane in conversation for easy understanding. Many products have started personifying brand to implement a human communication.
Communication between the brand and the user is nothing less than a human interaction. Therefore, communication with a user requires a personality of the brand which sets the voice of the product to be used in various situations as different tones.